Selected Press Coverage

L'MAD featured in House & Leisure's Luxe List (August 2014)

L’MAD featured in House & Leisure’s Luxe List (August 2014)

Elton John sends L’MAD scarves to David Bowie, Rihanna, Lady Gaga, Eminem, Grace Jones…

Creative Review UK features L’MAD scarf by Michael Taylor sent to celebrities David Bowie, Rihanna, Lady Gaga, Eminem, Grace Jones and Ai Wei Wei for Elton John’s  Love Is In My Blood campaign. These celebrities received hand-illustrated boxes with information about Love Is In My Blood, a new campaign by agency Mother to raise awareness for the work of the Elton John AIDS Foundation (EJAF). Designed as a social media campaign, the idea was that on Valentines day 2013, the celebrities that were sent a box of information would prick their fingers and tweet a photo of themselves with a drop of blood on their finger along with the hashtag #loveisinmyblood and a link to the EJAF website to show their support.

LOVE IS IN MY BLOOD gift boxes

South African artist Daniella Mooney creates new sculpture for L’MAD

Daniella Mooney

In collaboration with L’MAD, Daniella Mooney has created her first bronze editioned sculpture entitled: ‘The other side of the sky’ (bronze with patina and enamel, mirror and wood).

This collaboration was on show at Bazaar III, Atlantic House, Cape Town, February 2014.

Daniella Mooney, born in Nelspruit 1986, is a sculptor currently living and working in Cape Town. She received her Bachelor of Fine Arts Degree from Michaelis, UCT, in 2009 and graduated with the top mark in her year for studiowork. Mooney had her first solo show at Whatiftheworld Gallery in 2011. Her work is featured in collections such as the Ellerman House in Cape Town as well as the 21C Museum in Louisville, Kentucky. Mooney’s sculptural work consists mostly of natural materials such as wood, stone, moss and crystals. With meticulous detail these various mediums are either crafted as site-specific installations or separate pieces, exploring themes in alchemy, magic and natural phenomena.

L’MAD collaborates with Frazer Parfum

  L'MAD for Frazer Parfum

 This range of scarves designed for Frazer Parfum are inspired by Africa’s abundance of natural minerals, both highly politicised and aesthetically alluring.

Frazer Parfum is a small perfume house based Cape Town.

Tammy Frazer as head of the house personally creates all perfumes by hand. As a perfumer Tammy works only with natural and organic raw materials sourced on quality by herself directly from the farmers around the world.

Her ready to wear collection is called Chapters and is inspired by Tammy’s expeditions travelling to the source of the raw materials, meeting the farmers and discerning their methods of farming, harvesting and distillation.


L’MAD scarves stocked by Habari, Vienna

Visit the African Concept Store, Habari in Vienna to find L’MAD scarves in Europe

Habari, ViennaHabari Store, Vienna






Just a few steps from the Museums Quartier lies Habari, a haven of tranquility that specialises in African art and design. A 720 square meter showroom spans two floors, displaying an impressive range of furniture, home accessories, textiles, jewelry and much more. The name “Habari” comes from a Swahilian phrase that translates to: “Do you have something to tell?

Address: Theobaldgasse 16A – 1060 Vienna, Austria +43 1 5862340

L’MAD Silk Scarves available at Callaghan Collezioni, South Africa


L’MAD scarves stocked at Callaghan Collezioni in Hyde Park (Johannesburg) and Cavendish Square (Cape Town) SA.

L'MAD in store at Callaghan, Cape Town 2

Pioneer of South African fashion, Shirley Tamaris travels the globe regularly in search of perfect pieces, visiting places such as London, New York, and Europe to ensure her shops offer exclusive fashion and accessories. Shirley’s own style reflects her eye for uncomplicated, streamlined, and stylish fashion, suitable for women with good disposable incomes and corporate women who dress for success. The shop, which was started 20 years ago has become something of a legend in Fashion circles, dressing some of the most beautiful people in South Africa, as well as the clothes being used by many magazines and film stylists for movies and local shoots.

Follow Callaghan on Facebook